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Chris Hopwood and Wiebke Bleidorn receive Animal Advocacy Research Fund grant

The Animal Advocacy Research Fund grant awarded funding to Chris Hopwood and Wiebke Bleidorn to study motives for ethical eating.The purpose of this project is to develop a model of individual and group differences in motives for ethical eating so that animal advocacy groups can tailor campaigns and maximize their impact on groups and individuals with different motives for plant-based diets.